MUTHA's e-commerce experience followed the brands ethos and its product line – bold, simple and efficient. Emphasis was placed on customer learning around ingredients and efficacy using a combination of succinct messaging, impactful imagery and iconography.
XL content and copy blocks allow for storytelling at all stages of the e-commerce experience. Educational and benefit driven content are seamlessly integrated in lower level pages of the user journey — quickly and effortlessly explaining what the product is, what it does and how to use it.
