Relaunching an iconic beauty brand with a global foundation campaign. An updated brand direction brings a renewed relevancy to the brands roots in the photo studio with a series of authentic, intimate moments of women applying foundation on set. Paired with pointed, modernized messaging and accompanying candid interviews that drive viewers to ‘See It To Believe It’ with sampling across key markets.


Dynamic edits were created for global markets to cover a wide range of ethnicities and skin concerns such as acne prone skin, oil control and sweat-resistant coverage.


Smashbox Cosmetics — Full Coverage Foundation
Photographer & Director — Amy Troost
DP – Ross Richardson