Product Activation, Branded Content

M.A.C. Cosmetics A-Z of Aaliyah

To promote the launch of the limited edition Aaliyah for M.A.C. collection, M.A.C. teamed up with i-D magazine to create the ‘A to Z of Aaliyah’, a film celebrating how Aaliyah is still inspiring creatives from across all walks of life, in a non-linear A-Z exploring her legacy directed by Cara Stricker.

Client
M.A.C. Cosmetics
Role
360 Creative Director
Credits
Diana Hong Elsey, Global Creative Director
Cara Stricker, Director
Ignacy F. Heringa, BTS Director
Vice, Media Agency